My last full day at Alt Summit 2019 was incredible. It somehow had the most content, but also left me the most energized.
Wednesday, March 27
My roommate, Katrina and I drove to the Saguaro to start our day in a workshop: All About Content, led by Carrie Anton of Wonder: An Idea Studio. It was so interesting!
The basic idea was using word association and trains of thought to dig a little deeper. For example, if you want to post a picture of the beach, think about why. Is there something about that shade of blue? Does it remind you a childhood vacations? Is it relaxing to look at? What it comes down to is feelings, both yours and your readers/followers.
Next up, I stopped by an “Ask an Expert” regarding ideas to stepping up your e-newsletter. Led by Asia of Sparrow Soirees, I walked away so excited! In additional to some really practical layout tips, she also had a lot of great recommendations for content – aim to solve problems!
It was back up to one of the ballrooms for the next workshop: Optimal Website Design. Megan Martin looks like a typical Southern belle clad in Lilly Pulitzer, but there was no denying her content was on point.
- It’s your job to lead your customers through your website in a way that accomplishes to your goal (growing your email list, making a sale, etc.).
- People buy from (or hire) those they know, like, and truth.
- Think about your website like a really engaging movie; there’s a set-up, a confrontation (the problem you’re solving), and a resolution.
- And so much more!
After breaking for a poolside lunch, it was right back to a ballroom for the Focus on Instagram workshop, with some of my favorites: Tara from Rad & Happy, Katie Saffert from Hatched Collective, and IG All-Stars Danielle Schaffer and Angela Kim.
Again, the session was jam-packed with great nuggets of wisdom.
- What do people associate with you? People want something they can depend on, but it has to be something that’s already a part of your life.
- Numbers do not equal sales. Tons of followers don’t mean anything if you’re still not earning anything.
- You are not selling a product, you’re selling a feeling.
- Brands want to fit naturally into your life.
- People need to be able to know who are in just the six or nine posts above the fold.
That evening, I was supposed to host a meetup for other introverts at the conference, but the host hotel missed the memo and closed all but one of their venues. Luckily, I was able to grab a drink and chat with fellow introvert Darcy before heading off two dinner with two of my roommates, Quiana and Elizabeth.
We had dinner on the patio of Birba and dessert at Lappert’s Ice Cream before heading back to the house for our last night there.
What I Wore: royal blue skort, neon yellow top, jean jacket, espadrilles
Alt Summit 2019 may have been my first Altitude Summit, but it will not be my last. I know that because I already bought my ticket. Have you ever been to a big conference? Do you think they’re worth it? Stay tuned for an upcoming post about the key things I learned and the things I wish I had known beforehand.
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