Wednesday, March 27
The basic idea was using word association and trains of thought to dig a little deeper. For example, if you want to post a picture of the beach, think about why. Is there something about that shade of blue? Does it remind you a childhood vacations? Is it relaxing to look at? What it comes down to is feelings, both yours and your readers/followers.
Next up, I stopped by an “Ask an Expert” regarding ideas to stepping up your e-newsletter. Led by Asia of Sparrow Soirees, I walked away so excited! In additional to some really practical layout tips, she also had a lot of great recommendations for content – aim to solve problems!
It was back up to one of the ballrooms for the next workshop: Optimal Website Design. Megan Martin looks like a typical Southern belle clad in Lilly Pulitzer, but there was no denying her content was on point.
- It’s your job to lead your customers through your website in a way that accomplishes to your goal (growing your email list, making a sale, etc.).
- People buy from (or hire) those they know, like, and truth.
- Think about your website like a really engaging movie; there’s a set-up, a confrontation (the problem you’re solving), and a resolution.
- And so much more!
After breaking for a poolside lunch, it was right back to a ballroom for the Focus on Instagram workshop, with some of my favorites: Tara from Rad & Happy, Katie Saffert from Hatched Collective, and IG All-Stars Danielle Schaffer and Angela Kim.
Again, the session was jam-packed with great nuggets of wisdom.
- What do people associate with you? People want something they can depend on, but it has to be something that’s already a part of your life.
- Numbers do not equal sales. Tons of followers don’t mean anything if you’re still not earning anything.
- You are not selling a product, you’re selling a feeling.
- Brands want to fit naturally into your life.
- People need to be able to know who are in just the six or nine posts above the fold.
That evening, I was supposed to host a meetup for other introverts at the conference, but the host hotel missed the memo and closed all but one of their venues. Luckily, I was able to grab a drink and chat with fellow introvert Darcy before heading off two dinner with two of my roommates, Quiana and Elizabeth.
What I Wore: royal blue skort, neon yellow top, jean jacket, espadrilles
Alt Summit 2019 may have been my first Altitude Summit, but it will not be my last. I know that because I already bought my ticket. Have you ever been to a big conference? Do you think they’re worth it? Stay tuned for an upcoming post about the key things I learned and the things I wish I had known beforehand.